{"product_id":"power-grip-primer-4-niacinamide-regular","title":"Power Grip Primer + 4% Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-left: 40px;\"\u003e\n\t\u003cli\u003eGel primer formula with sticky texture grips makeup for long-lasting wear\u003c\/li\u003e\n\t\u003cli\u003eInfused with 4% niacinamide to help even out skin tone and brighten\u003c\/li\u003e\n\t\u003cli\u003eGives skin a dewy, glowing finish\u003c\/li\u003e\n\t\u003cli\u003eTranslucent-finish primer works on all skin tones\u003c\/li\u003e\n\t\u003cli\u003e100% vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients: \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-left: 40px;\"\u003e\n\t\u003cli\u003eNiacinamide (4%): Evens out skin tone and brightens the look of dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\n\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e\n\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\/discover\/what-does-matte-face-primer-do\"\u003eThe Difference Between e.l.f.'s Power Grip Primers\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\/beauty-tips-trends\/how-to-choose-the-best-makeup-primer-for-your-skin-type\"\u003eHow to Choose the Best Makeup Primer for Your Skin Type\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNET WT: 0.811 FLOZ \/ 24 mL\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Regular 0.8 oz \/ 24 ml","offer_id":44491907924002,"sku":"81517","price":1100.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81517_OpenA_R_20copy.png?v=1773849435","url":"https:\/\/in.elfdevelopment.net\/products\/power-grip-primer-4-niacinamide-regular","provider":"elfcosmetics-dev","version":"1.0","type":"link"}